When it comes to writing posts for social, it’s important to know what the word-count is for each of the different social media platforms. That said, ‘less is more’ is often the best mantra to follow. Just because Facebook has a character limit of 63,206 characters, it doesn’t mean that you need to reach that limit in every (or any) post. The key to keeping your audience engaged is often simply to keep your posts short and concise.Continue reading “Social media word-count: Know your limit”
Let’s not beat about the bush: every brand worth its salt needs a social media strategy. These are the basic building blocks you need to help your brand flourish on social media. From brand messaging to content alignment, this approach to social will give your social media marketing the basis for tangible success.
Video marketing is everywhere on social media, and with good reason. Some would describe it as the easiest and most direct way of getting a message across all social media platforms. For others video is by far the most personable, interactive and engaging way of reaching their customers… and these are just a handful of the benefits.